Description
ABOUT THE NAME ADVISOR READING
Have you ever noticed how a name often perfectly reflects the personality of the individual? Can you imagine the actor John Wayne as Eugene Wayne or Marion Morrison (which was his given name)? Just as actors choose a stage name to convey a certain persona, advertisers spend countless hours inventing and testing names to appeal to the desired demographic. When a corporation prepares to launch a new product, they hire teams of copywriters, PR experts, even psychologists to find a name that inspires confidence, excitement, or feelings of security.
The Name Advisor analyzes the influence a name has on the human psyche. It is less concerned with the actual qualities hidden in the name than it is with the way the name is perceived when others hear it. The Name Advisor suggests the impression the word leaves when we hear or see it. Use it to help you chose the best name for a product, business, or other venture.
HOW IT WORKS
The Name Advisor uses 3 to 4 topics.
- The Dominant Impression explains the initial and most strongly felt influence of a name.
- The Vowel Vibration focuses on the vowel sounds.
- The Base Vibration, which could be considered an underlying tone or rhythm, is based on the consonants.
- The Overview tells you about the relationship between the different vibrations. Although two names can have a similar Dominant Impression, the chance of two names also having the same Vowel and Base vibrations is much smaller.
The Overview is as important, if not more important, as the other sections when considering a name. However, don’t focus only on getting the highest rating of stars. Use your own analytical powers. Think about the two or three different vibrations. Do they feel suitable for the name or object? For example, If you are starting your own accounting firm, you should look for a name that reflects dependability, trustworthiness, stability, even if that name is also described as boring and rigid. On the other hand, if you are looking for a name for a store selling camping gear and scuba diving lessons, you want a name that conveys a dynamic, risk-taking, freedom-loving nature.
When you look at the results of names you entered, keep in mind that there is no such thing as a perfect name. Every name, number, or combination of both, will have some negative as well as some positive attributes.
Length: 2 pages per name
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